About VDL

A BRAND CREATED FOR THE DREAMERS BY THE DREAMERS

FOR VDL, MAKEUP IS BEYOND AN EVERYDAY RITUAL: IT IS AN EXPERIENCE. A MAKEUP BRAND CREATED "FOR THE DREAMERS BY THE DREAMERS," VDL CELEBRATES THE IDEAS AND ARTISTRY THAT MAKEUP CAN OFFER.

VDL – VIVID DESIRES COME TO LIFE.

BORN FROM THE INNOVATION-BREWING STREETS OF SEOUL, KOREA – VDL, THE TOP-SELLING MAKEUP BRAND IS KNOWN FOR ITS EXCEPTIONAL PIGMENTS, INNOVATIVE TEXTURES AND TREND-LED MAKEUP EXPERTISE.
KOREAN BEAUTY HAS TAKEN THE WORLD BY STORM WITH ITS TECHNOLOGICALLY-ADVANCED FORMULATIONS, TRENDY APPROACH TO COLORS AND CREATIVE ‘HYBRID’ PRODUCTS WHICH FUSE THE BEST OF SKINCARE AND MAKEUP – OF WHICH VDL IS ONE OF THE LEADING INNOVATORS.

WITH A FOCUS ON MAKING THE COVETED K-BEAUTY GLASS SKIN ACHIEVABLE FOR EVERYONE, VDL HAS BEEN AT THE FOREFRONT OF THE TREND, CREATING PRODUCTS THAT ARE KNOWN FOR THEIR LIGHT CAPTURING PIGMENTS, LUMINOUS FORMULAS AND BEAUTIFUL, WEIGHTLESS TEXTURES.

STARTING WITH THE SUCCESS OF THEIR CULT-FAVORITE PRIMERS, VDL HAS QUICKLY GROWN TO BECOME A LEADING MAKEUP BRAND IN KOREA, BREAKING INTO NEW MARKETS WITH STRATEGIC PARTNERSHIPS WITH LIKE-MINDED BRANDS SUCH AS OPENING CEREMONY AND PANTONE.

THE BRAND HAS AN EXTENSIVE SELECTION OF FACE, EYE AND LIP PRODUCTS, WITH OTHER ESSENTIALS LIKE SKINCARE, CLEANSERS AND MAKEUP TOOLS TO CATER TO EVERYONE'S BEAUTY NEEDS.

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